According to a recent reader survey, 83 percent of agents get new clients through real estate referrals. Client recommendations come from offering such a great customer experience that your clients, friends, and neighbors feel forced to tell their friends and neighbors about you.
Winning organic real estate referrals and repeat clients from your personal connections—those who know, like, and trust you—requires a strategic strategy.
1- Create Client Events
Inviting your clients to be a part of events that they can’t stop talking about afterward is a proven approach to get them talking about you with their friends and family. These can be in person or online, and as simple or as extensive as your budget permits.
2- Build Community & Connection Online
If you aren’t top of mind with your previous clients, they are less inclined to provide you real estate referrals. So, post both real estate market and lifestyle content on a regular basis online, and encourage your social connections to do the same.
You can create a community website that serves as a hub for the community to learn about what’s going on in the area. Interview local business owners and offer your ideas for the best brew pubs, neighborhoods i.e. Neighborhoods in Los Angeles, Neighborhoods in san diego , dog parks, and restaurants in your town or city.
3- Ask for referrals at happy moments
There are numerous occasions in a real estate deal when you might rejoice. One of them is undoubtedly the closing table. But don’t overlook the moment you uncover the ideal house for a buyer or your seller receives a full-price offer.
When emotions are running high, these are a couple of the best times to gently remind your clients how much you appreciate them sharing their excellent experiences through reviews and real estate referrals.
4- Sustain Client Relationships
The more personalized a message is, the more probable it is that the recipient will reply. If you pay attention not only to what your customer wants, but also to who they are, you may use that information to significantly increase your referral rate.
Begin this technique by organizing and centralizing all of your client interactions in your CRM. Begin by sending a customized email to your clients on the anniversary of their purchase or sale. The average realtor will send out one or two of these emails each week, keeping in touch with prior clients on a regular basis throughout the year. This is an important step in generating real estate referrals.
5- Maintain Client Communication Using a CRM
Establish a communication rhythm schedule that dictates which communications you send to which customers and when—to stay on top of your post-closing communication.
Some of this communication can be planned ahead of time (e.g., anniversary messages, birthday greetings, holiday well-wishes) However, you’ll need to make some of it right now. Make sure you have a robust CRM in place to assist you manage your communication and remind you when it’s time to communicate.
6- Use market insights to stay on top
Create template messages to provide timely statistics to your various client categories using your real estate customer relationship management (CRM) or email marketing platform. Then, every other week, take the figures from your market and fill in the gaps.So this is the last and an important part to generate real estate referrals.
You need an effective CRM to stay in touch with your clients in order to generate referrals. Signing up with Regentology will not only help you with generating new referrals, it will also help you by providing you with a state-of-the-art Ai-base CRM that makes it super easy for you to keep in touch with your clients. What are you waiting for? Sign up now.